Problem Statement:
The organization needed a tool to effectively monitor the growth and engagement of its email subscriber list. Existing reports lacked the ability to compare key metrics across different time periods, making it challenging to identify trends and adjust marketing strategies. This project aimed to fill that gap by developing a dashboard that visualizes subscriber data, allowing for better tracking and decision-making based on subscriber behavior.
Tools and Technologies:
- Microsoft Power BI, CRM (Customer relationship management), DAX, SQL
Summary:
- Designed and implemented a dynamic dashboard to track and analyze email subscriber list growth, including key metrics such as new subscriptions, unsubscribes, and net list growth.
- Enabled comparison between reporting periods, providing clear insights into subscriber trends and engagement.
Email List Growth Dashboard:
